THE PRICING COMPANY

Is the cost-based (or actuarial) pricing the best approach for insurance companies?

We offer a price optimization tool where we deliver the price of the competition, and the optimal price:

• The optimal price that reduces the churn rate in the long run 
• The optimal price that maximizes the margin 
• The optimal price that maximizes the share of preferences (~market share)   
  

We use behaviour data and experimental design to predict value, and manage price, not to reduce cost.

The Lazarus product (WIN-BACK operation) enables insurance companies to recover customers by presenting a competitive price (through price optimization).

The result will be an optimized price that maximizes sales or the margin for each customer.  With the reasonable assumptions, it is possible to have a credible return of the marketing investment of >30% in the application of this product.