DATA XL :: THE PRICING COMPANY

Is the cost-based (or actuarial) pricing the best approach for insurance companies?

We offer a price optimization tool where we deliver the price of the competition, and the optimal price:

. The optimal price that reduces the churn rate in the long run 

. The optimal price that maximizes the margin 

. The optimal price that maximizes the share of preferences (~market share)   

We use behaviour data and experimental design to predict value, and manage price, not to reduce cost.