You know that the client has left the company.
You know that it's necessary to present a lower price, if you want to win-back that former customers.
But how low should the price be?
We can answer this question.
Data XL allows insurers to setup the win-back price on a complete insurance pricing strategy.
In our experience with motor the Return On Marketing Investment is >60% (including Data XL fees). Nevertheless, it will depend on the market & LoB.